Presentation, visuals, figures of speech: techniques to convince

One effective professional presentation allows you to capture attention. The objective is to be clear and precise in order to convince your audience.

In order to Make a PowerPoint compelling and memorable, the structure must be worked out and the discourse controlled.

And in order to succeed in Convince with a PowerPoint presentation, there are certain techniques to know, whether to improve the visual or to reinforce the impact of the messages transmitted.

In this article, we will come back to infallible persuasion techniques to use during your presentations. We will emphasize the importance of a clear structure, striking visuals but also on the use of figures of speech, which are all too often underestimated.

The importance of a complete professional presentation to convince

Capture attention right from the start of the presentation

The introduction is a key moment in your presentation. The first few seconds are often decisive. They represent the first opportunity to capture the attention of your interlocutors. A successful introduction is the first solid element of a persuasive communication.

So in an attempt to Convince right from the start of your presentation, consider integrating an engaging image, a funny anecdote, surprising numbers, or even striking turns of phrase into your speech and PowerPoint.

Plus you Get the audience's attention quickly, the more likely they are to listen to you throughout your presentation.

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Build your presentation to maintain attention

While it is important to capture attention right from the introduction, it is also necessary to maintain it throughout the presentation. For this, it is essential to know Build your PowerPoint effectively.

In fact, a structured presentation makes it possible to increase public engagement, to offer a clear message and solid arguments.

Do not hesitate to integrate your plan into your communication medium to allow your interlocutors to follow as much as possible the progress of your presentation and not to pick up.

In addition, if you want build a convincing speech, remember to define the following elements first:

• the time you have to exhibit;
• your target;
• the purpose of your presentation;
• the main problem;
• ways to solve this problem.

If these elements are well defined beforehand, this is reflected in your presentation and your audience is more easily carried away by your speech and Convince with your arguments.

Develop the discourse in an effective way

The key elements of an effective presentation

Your presentation is the basis for your arguments. It must be logical and fluid in order to guide your audience effectively.

Here are a few tips:

• Get to the point : don't beat around the bush, your audience doesn't need to hear all the details of your thoughts!
• Take breaks : If your presentation is going to be 40 minutes long, plan for a 30-minute speech instead. That way, you give yourself the opportunity to breathe and not speak too quickly. Your audience, on the other hand, assimilates your arguments more easily.
• Be original : if your presentation looks like all the ones your interlocutors are used to seeing, it may be quickly forgotten. So, incorporate some original elements. Why not a few jokes, videos, memes or a bit of music? Always within reason, of course!
• Work on your conclusion : like the introduction, the conclusion is a key moment to convince. Make sure it echoes your main idea and leads to an opening. You can end your presentation by including a quote related to your main idea and invite the audience to discuss it.

Clear content to convince effectively

While your slides need to be clear and legible, so should your speech. You don't have to use technical terms to prove you're an expert. Give priority to simple and understandable explanations.

Your arguments should be designed for your audience. This must be projected using a professional presentation and impacting. Engage him throughout your speech, ask him questions, bounce back on what he said, show him that his opinion matters.

In addition, the best persuasion techniques to include in your speech are those that include memorable elements. So, include concrete facts in your presentation to support your arguments: anecdotes, figures and testimonies are welcome!

Captivate the audience through visuals

Reinforcing the message through images

An image will make an impression more easily than simple words on the fly. So it is useful to integrate visuals into your presentation in a strategic way.

When we talk about visuals in a PowerPoint, it can be photos, images, graphs or even diagrams for example. These are valuable tools for make your presentation more persuasive.

For example, you would use a Camembert chart to allow your audience to locate distribution data at a glance, or even a line chart to highlight a result that is in constant evolution.

Choosing the right visuals according to the message transmitted makes it possible to Strengthen your arguments during a presentation. Indeed, they appeal to the public and make it easier for them to remember the argument raised.

Choose images and visuals adapted to the audience

It is important to adopt an effective visual strategy complementing your message and increasing the impact of your presentation.

Thus, the best method remains knowing your audience. If you know who you are talking to, you will have an easier time choose adapted and engaging visuals for your audience.

• If you're talking to executives and managers, Choose simple images showing professional interactions, for example.
• Your presentation is intended for Convincing entrepreneurs ? Instead, incorporate modern images that illustrate development, thinking, and creativity.
• If your audience is made up of consultants, choose visuals that represent transmission and learning.
• Finally, your objective may also be to Convincing investors. In this case, financial analysis visuals can be a good idea.

In short, choose images and visuals that speak to your audience. They allow everyone to identify with what you say and they are essential for reinforce the impact of your arguments.

Figures of speech to reinforce the impact of arguments

Classic figures of speech to reinforce speech

The rhythm, the variations and the intonations are sure to make your speech relevant and your persuasive presentation. This is also the case for figures of speech. Used intelligently, they will allow you to give more weight to your ideas.

A great example of Figure of speech in an argumentative speech is the Rhetorical question.

It is a “false question” that does not really wait for an answer but allows To arouse curiosity and keep you going. For example: “Pretty simple, right? ”.

The repetition, or theAnaphora, can also make your speech powerful. For example, you can repeat the same group of words at the beginning of a sentence in a paragraph in order to Give strength to your idea.

If you want Convincing a prospect to collaborate with you, you could use this technique. So part of your speech might sound like this: “Together, we could collaborate. Together we could grow. Together, we could excel.” Do you get the idea?

Note that figures of speech aren't just for speech. You can also include visual figures of speech in your presentation. By mixing the two, you considerably increase your chances of convincing!

Visual figures of speech

Among the visual figures of speech for use in a presentation, we can cite the contrast. It allows you to contrast certain elements such as colors. The objective is to draw attention to these elements that make up a key idea of your speech.

La visual repetition also constitutes a valuable tool to convince. For example, repeating a pattern across multiple slides to illustrate a concept reinforces the impact of your idea.

The public assimilates the concept to this motif and remembers it much more easily, making it easier for your persuasion work.

Finally, the visual hierarchy in your slides represents an important element. Like your speech, the visual must be structured.

Indeed, by structuring your visual information using the size of the font, the placement of the elements or the different colors, you can prioritize information and emphasize the most important ideas.

You now have all the keys in hand for design a compelling presentation.

By integrating these working methods, you gain confidence and efficiency regardless of the purpose of your presentation.

We know that this work requires time and knowledge, but don't let that intimidate you! For all Your strategic presentations, you can be supported by our mprez experts. Do not hesitate to contact us !