6 figures of speech to make the message of your PowerPoint presentations captivating

Do you know that you use Figures of styles on a daily basis, without even noticing it? Without them, your interactions would be sorely lacking in dynamism and your speeches would seem flat, uninteresting.

In fact, these rhetorical tools are our best allies in creating the surprise, present justifications unstoppable or leave a Strong impression with our contact person. We then understand that their presence is essential during a PowerPoint presentation, which aims precisely to get a message across In a way effective and sustainable.

Used consciously and strategically, figures of speech Can literally Boost your arguments ! So, if terms such as “anaphor”, “hyperbole”, “metaphor”, “metaphor”, “syllogism”, “personification” or “rhetorical question” mean nothing to you, except for old French class memories, let's see together what they are and how to use them to boost your PowerPoint presentations.

The anaphora

It's about the Repetition of a word or group of words at the beginning of the sentence. She creates a wait with your interlocutor and allows him to memorize your concepts more easily.

It will have a different impact depending on the position it occupies:

In the titles of the slides

The anaphor allows structure your speech, by introducing your parts or sub-parts uniformly. Your The argument is clear, your message arrives at the destination immediately.

Example:

• Slide 1: comfortable shoes
• Slide 2: shoes that breathe
• Slide 3: stylish shoes, etc.
  

In a catch phrase or slogan

The anaphora makes it possible to make a short sentence very easy to remember, which is the primary function of a slogan, and allows you to give a recognizable identity to your brand.

Example: “Live intensely, live passionately, live Coca-Cola.”

Hyperbole

Hyperbole, very fashionable among some speakers, is THE figure of speech that aims to convey your keenness.

You are convinced of the effectiveness of your solution or the revolutionary nature of your product. Your aim is to make sure that your partner/customer is just as conquered by your project, by sharing with it positive and rewarding emotions. Used strategically, it can give a lot ofimpact to your speech. Here's how to make it effective:

In the titles to make an impression

A powerful title draws attention immediately of the public.

Examples:

• “The biggest technological revolution of the century! ”
• “A project that will change the world! ”
  

In encrypted data, to make them dynamic

Hyperboles can make statistics more striking.

Examples:

• “Our sales have exploded dramatically! ”
• “Millions of people won over by our innovation! ”
  

In an engaging conclusion

She leaves a Strong impression and makes your potential client/collaborator want to Take action !

Examples:

• “It all starts now! ”
• “Join us and become a legend! ”
  

The metaphor

It allowsassociate your abstract concept with a concrete element, often in a poetic or very pictorial way. The metaphor can be used as a “wink” with the people in your presentation. It brings you closer, in fact, by using a common, even universal language. Do not hesitate to use it:

In your visuals

Combining the image with the metaphor can make it more evocative again.

Example: A photo of a mountaineer who has reached the top of a mountain to illustrate the success after the efforts and the difficulties overcome.

In your Storytelling

It allows everyone to identify with your story.

Example: “Starting a project is like planting a seed: it takes time, care and patience to see the first results. After years of work, we are finally reaping the fruits of our efforts, etc.”

The syllogism

The syllogism, which is a logical reasoning in three steps (a major, a minor, and a conclusion), can be an excellent tool in a PowerPoint presentation to structure a demonstration, persuade your audience and put forward argumentsare (almost) irrefutable. He will speak, first of all, to people with mathematical logic. Always use it progressively, in these contexts:

To demonstrate the validity of your solution

Example:

• Slide 1: Good time management increases productivity.
• Slide 2: Our app helps you better manage your time.
• Slide 3: So our app boosts your productivity.
  

To convince/influence a decision

Example:

• Slide 1: Leaders make bold decisions.
• Slide 2: Adopting this strategy is a bold decision.
• Slide 3: So adopting this strategy makes you a leader.
  

To structure your presentation in an educational way

By helping to integrate a concept progressively.

Example:

• Slide 1: Effective communication is based on active listening.
• Slide 2: Active listening is within everyone's reach.
• Slide 3: So everyone can improve their communication.
  

The personification

Personification, which involves attributing human characteristics to objects, concepts, or ideas, can Make a PowerPoint presentation more lively and engaging. It “gives soul” to your presentation. It can be used in various forms:

Anthropomorphism

It's about To humanize an object by making him talk. It is then appropriate to express this idea using an illustrative image or a short video.

Example: The nasty bottle of Orangina with blood orange.

This phenomenon can conveying a feeling of sympathy, a dose ofhumour, it is not suitable for all products or all customers.

The attribution of a personality or of one's own will

For bring your business to life, your project, your brand or your ideas.

Examples:

• “Your project has a soul, it grows, evolves and adapts to market challenges.”
• “The future is reaching out to you, take your chance! ”
  

The rhetorical question

La Rhetorical question is a question whose answer is so obvious that it is not necessary (and even not recommended) to express it. Particularly effective at the beginning or end of a presentation, it is a powerful weapon for Direct thinking towards your goal.

At the beginning of the presentation

Elle call out, Get attention and intrigues the audience.

Example: “Have you ever dreamed of a tool that simplifies your work? ”

This question stings oddity of the public, who necessarily feels concerned (who doesn't want to put in less effort?)

At the end of the presentation

Placed at the end of the demonstration, the rhetorical question allows leave the interlocutor for a moment of reflection. Humans are like that; they don't like unfinished actions. The question being left unanswered, your interlocutor feels pressured to Take action to “respond” to your request in a concrete way.

Example: “So are you ready to make this the year of your success? ”

Figures of speech are The soul of an argument. Very present, especially in the advertising rhetoric, they punctuate the speeches of all those who seek to convince : politicians, lawyers, traders, lovers...

Indeed, they are not only essential to punctuate your speech, they also play a key role in creating a authentic link with your audience. Your PowerPoint presentation shalt Give the information necessary to meet the logic of your audience, but they must also To cause an emotion, because that is where the real decision engine is hidden.

No more boring and monotonous presentations, you now have everything you need for captivate and convince. So why settle for a banal presentation when it is possible to Make an impression ? It's up to you to play!

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