How do you create slides that stand out from the crowd?

Creating a memorable and impactful presentation is far from easy. La Form is as important as content !

In this article, we explore the tools we use to build a presentation that stands out from the crowd and engages your audience. How to transform simple slides into powerful communication tools with impact? What are the secrets for original slides ?

Impactful presentation: why do you want to stand out?

Do you have to be original at all costs?

Who has never seen a boring and uninspiring PowerPoint presentation? Nowadays, the key is to stand out, to stand out from the crowd. Of original slides with a high visual impact and narrative allow capture the attention of your audience, and to make sure that he will remember the message you want to get across to him.

Where do you start for slides that stand out from the crowd?

To achieve an impacting and relevant presentation, start by asking yourself simple questions, which then guide the work. The first step is to ask yourself: What is the key message to convey during this presentation? We thus prioritize the information to be highlighted on the slides.

The questions must then be answered: who is the audience? What will the audience be sensitive to? What presentations is the audience used to seeing? Defining the profile, interests, and priorities of the audience then informs graphic, animation, and storytelling choices.

Once the audience and the key message have been defined, it is a question of looking at the form that the slides will take, using several techniques.

Storytelling, the secret to a successful presentation

Why do we keep talking to you about storytelling?

Because it's the secret weapon for a memorable presentation! Storytelling is an essential technique for designing an impactful presentation that stands out from the crowd. Instead of simply presenting the content, A good story captures the attention of the audience and arouses their curiosity. The mprez team developed 5 tips to help you convince through storytelling.

To stand out, your presentation should tell a unique story, specific to your company. It could be your mission, the challenges you overcame, a customer whose life you transformed with your solution, or your vision for the future.

You can also stimulate the sensitivity of your audience! A good story touches the heart as well as the mind of the audience. Instead of presenting numbers about the problem you are responding to, Tell the situation in a human waye, or share a personal story.

Storytelling: best practices

There are several techniques specific to storytelling to ensure the uniqueness of your presentation. Bet on a good grip. Why not start with a personal story, or A striking anecdote? This will arouse the public's curiosity!

Let's look at another specific case: the presentation of a series of complex data. Here you can use the Data storytelling that allows Bringing data analytics back to life ! The Data storytelling is about carefully choosing the data that will speak to the audience the most, then using storytelling to contextualize and explain the data with clarity and dynamism. For example, one can use the well-known steps of “situation - conflict - resolution”. All this is obviously accompanied by an adapted visual.

Finally, the presentation will be all the more striking if theStorytelling leads to a strong conclusion, with a clear call to action.

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Dare to create an original visual identity!

Develop a specific visual identity

One of our essential missions is to work on the visual identity of the presentations. No more boring presentations that never end!

La Graphic charter of your company and your presentations are important in a number of ways. If she is well sought after, she comes serve your positioning and represents a real competitive advantage.

Thanks to it, the audience immediately associates the presentation with your brand or product. It also ensures the consistency between all the supports of your brand : presentations, website, social networks.

But what exactly is a visual identity, and how do you make it impact? These are several key elements, such as:

• the logo, which must be simple and memorable, adapted to digital technology;
• the color palette, that allows you to control the emotions of your audience ;
• the typeface, more or less angular, thick or impasted, depending on your DNA;
• graphic, auditory, coherent codes.

Use original and authentic visuals

Slide design also involves the choice of visual supports, such as diagrams or images. For slides that stand out, Opt for original visuals !

For example, instead of using generic images, choose real, authentic photos taken by your business. It is then necessary to find the balance between originality, aesthetics, and relevance. The idea is not to drown out the content with superfluous images... Successful graphics is A graphic that prioritizes the message above all !

Professional techniques to boost your slides

Capture attention through animation

Animation is the small movement effects that make it possible to make elements appear, disappear, or highlight elements on a slide. It is a tool to be used strategically: it easily allows To draw attention to the key elements.

But be careful not to overdo it ! Here, subtlety is your best ally : the idea is to add just enough movement to guide the eye and pace your speech.

Excessive use of animations, such as rotating or bouncing effects on each element, can quickly make the presentation tiring and distract your audience. Also avoid animations that are too long or complex that harm the dynamism of your presentation.

GIFs: the little thing that's extra

What if you added GIFs for your presentations ? A GIF (Graphics Interchange Format) is an animated image displayed in a loop. Inserting them into your slides is an excellent way to energize your point, and to contribute a touch of modernity and lightness. Compared to videos, GIFs have the advantage of being fast and very visual. They also often make your audience smile and react! So How to easily insert them into your slides ?

1. Start by downloading the GIF you want, or find one on an online library like Giphy.
2. Select the slide where you want to insert the animated GIF image.
3. Go to the tab Inserting, then click Images and select your file.
4. You can then resize or move it.

Little tip: so that GIF animation be active during the presentation, make sure the file is in .gif format. Test your slide to make sure the animation is working properly!

Attention, as for animations, moderation is the key: Too many GIFs kill GIFs ! Be sure to choose quality visuals, in connection with the slides, in order to remain professional.

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‍Whether through storytelling, careful visual identity or controlled animations, every detail counts to capture attention and leave a lasting impression. With the support of Mprez experts, your slides will never go unnoticed again! Do not hesitate to contact us.