Revealing the French Touch
Animation of a marketing strategy presentation.
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Through red, lively and vibrant slides, we retraced, on the occasion of their international seminar, the marketing year of KFC France; the ups, the downs and the victories of each action.
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The objective: to mark the vintage aesthetic of KFC and their “we're gonna fight for it” mantra.
Our team designed a presentation inspired by old fighting magazines and boxing posters from the 80s; the big challenge for this prez was to crop the client's photos that weren't contrasting enough to work in black and white. So it was necessary to apply halftone effects to mimic the aspects of the print, and to use black and white for the images to create a contrast between the white/red color palette.
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The watchword was distinction, a key element in a conference where each KFC subsidiary had to present its balance sheet. Also, in 80 slides, we highlighted all the French genius, for an assured French Touch effect. Mission validated for the French Greatest Of All Times. Cocorico!
Celles qui ont fait mouche, celles qui ont plu, celles qui ont vendu, celles qui ont convaincu, celles qui vous inspireront peut-être.
