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Adidas
Wake up the sport
Development of an advertising campaign in collaboration with the Adidas teams and the French rugby team.
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Adidas
Working in an emergency situation at mprez is not a problem. So when Adidas contacted us for an express project, we did not hesitate for a moment.
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Waiting for Adidas? A completely renewed Artistic Direction combining their graphic charter and that of the French rugby team.
In order to create an advertising campaign in the image of the French Rugby Federation to be revealed to Adidas employees, we have declined the artistic directions according to an alternation of Slides static and promotional videos.
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Adidas
By combining these two worlds, we have created a unique association based on their elements of uniqueness and on their points of convergence.

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