The complete guide to successfully rebranding your PowerPoint template

Creating PowerPoint templates is not only about looking good, they reflectidentity of your company. In particular, PowerPoint templates facilitate the communication of ideas, and contribute to strengthening your branding with your employees, partners, and customers.

Learn how to create sample slides, and integrate design best practices to successfully modernize your presentations.

Why is rebranding important?

Maintaining a professional image

One PowerPoint template should directly reflect thevisual identity and values of your business. Internally, a well-designed model will inspire confidence in your employees by creating an image of professionalism and organization !

Externally, a presentation aligned with the company's visual identity sends a Strong signal to partners and customers. It testifies to your seriousness, your attention to detail and your ability to communicate in a clear and impactful way.

A well-thought-out model is an essential asset to project a coherent and credible image!

Simplifying the work of employees

A well-thought-out PowerPoint template is a genuine saving time for your teams. Thanks to standardized and intuitive slides, your collaborators can focus on the content rather than the layout: welcome to harmonious presentations !

A consistent model reduces errors linked to layouts that are inconsistent or do not comply with the graphic charter. It thus becomes easier for each employee to respect the company's visual standards, even without being particularly creative.

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Create sample slides that are easily reusable

The key to a successful PowerPoint template lies in the standard slide design, ready to meet the most frequent needs.

The essential standard slides

• Title slide

It's the first visual impression of your presentation. It must captivate the audience while reflecting the identity of your business. Incorporate things like a logo, space for a catchy main title, and possibly a subtitle or date.

• Summary

One summary slide well-designed helps structure the presentation and to provide a clear overview of the issues raised. It may include numbered sections or bullet points, along with lightweight visuals to enhance readability.

• Combined content slide (text and image)

It is one of most versatile slides. It allows textual information to be presented while illustrating it with an image or a graph. Make sure that text boxes and spaces for visuals are well balanced and easy to handle.

• Intercalary slide

This slide is ideal for Pause or indicate a change of subject, a transition. Minimalist, it can contain a simple title or an illustration, offering a moment of visual breathing for the audience.

• Slide with graphics

Data is often at the heart of presentations professionals. Create a slide dedicated to charts (bars, pie charts, graphs) with spaces adapted for legends and titles. Give preference to clean designs to keep information at the forefront.

Intuitive use of your powerpoint templates

The purpose of these sample slides is to enable all collaborators, even those without advanced design skills, to create consistent and professional presentations.

• Simplicity above all: Text, image, or graphic areas should be clearly identifiable and easy to adjust.
• Visual balance: Each slide should follow aesthetic logic to guide users through their layout.
• Versatility: By covering standard needs, these slides reduce the need for complex changes or additions.

Prioritize information in your slides

Structuring content with text levels

An effective PowerPoint presentation is based on a clear and hierarchical structure information. To facilitate reading and guide the audience's eyes, it is essential to integrate text levels well defined.

• Main title

The main title is The first thing your audience notices. It should be concise, compelling, and reflect the main subject of the presentation or slide. This level of text should be visually distinct, often in large size and in a strong color, to attract immediate attention.

• subtitle

The subtitle brings a complement to the main title. It can be used to specify the context, to introduce a chapter, or to segment a major idea. To differentiate it visually, it is recommended to use a slightly smaller font size and a less pronounced style (such as a variation in thickness or a secondary color).

• Paragraph title

Paragraph titles introduce specific sections or subsections within a slide. They allow the audience to immediately understand the subject being discussed. These titles should be distinct from the body text while remaining discreet so as not to compete with the main title.

• Current text

Common text makes up the majority of informational content. These are explanatory sentences or paragraphs. This level should be simple and legible., with a standard font, moderate size, and sufficient spacing to avoid the overload effect.

• Bullet points

Bulleted lists are great for summarizing key ideas or presenting steps in a process. Each bullet should be concise, with a focus on the essentials. To avoid visual monotony, it is possible to add icons or symbols to accompany the bullets.

To illustrate, here is what your slide could look like if you integrate all of these elements into it. Keep in mind leave white spaces in your slide so as not to overload it.

The importance of a clear visual code for each level

Assign a distinct visual style at each level of text is crucial in guiding the reader's eye and structuring the information. This may include variations in size, color, typography, or alignment.

• Use a larger font size and a strong color for main titles.
• Use neutral colors or simple styles for everyday text.
• Prioritize information using clear visual contrast.

A clear visual code ensures that even in a complex presentation, each level of information remains legible and understandable.

Align your PowerPoint template with your graphic chart

To ensure professional and consistent communication, your PowerPoint template should accurately reflect the visual identity of your company. This requires a rigorous integration of the elements of your graphic charter, which ensures harmony between your presentations and your other communication media.

Use of official colors and fonts

Colors and fonts defined in your graphic charter are pillars of your visual identity. Integrating them into your PowerPoint template immediately reinforces your brand recognition.

• Colors: Apply your official palette backgrounds, titles, and graphic elements like graphics and icons. To avoid mistakes in use, configure these colors in PowerPoint themes so that they are easily accessible to your collaborators.‍
• Fonts: Choose the fonts in your charter for titles, subtitles, and current texts. If your specific fonts are not compatible with PowerPoint, select similar alternatives while maintaining the visual spirit of your brand, while ensuring that they are available on all devices.

Respect for the visual styles present on other supports

Your PowerPoint template should be a natural extension of your existing communication materials, such as your website, brochures, or video presentations.

• Coherence of visuals : Integrate graphic elements that reflect your usual styles, such as specific shapes, borders, or icons. For example, if your identity is based on clean lines or geometric patterns, use them subtly in your slides.‍
• Recurring logos and locations: Position the logo discreetly but consistently, for example in the lower right corner or in a footer bar. This maintains clear visual identification without cluttering up the content.‍
• Images and illustrations: If your charter uses a particular style for visuals (black and white photos, minimalist illustrations, etc.), apply these same rules in your PowerPoint template.

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Some best practices for effective design

Limiting visual overload

Careful design is essential to capture attention and make it easier to understand the content.

A PowerPoint template should emphasize clarity and elegance :

• Prefer a clean design: Use white space to ventilate your slides and avoid saturating the audience with too much information at once. A good balance between text, images, and graphics makes slides more readable and enjoyable.‍
• Reduce superfluous decorative elements: Avoid frills like complex patterns or excessive animations that distract the audience. Focus on items that serve a clear purpose, such as highlighting a key message.

Use of placeholders and pictograms

Placeholders (reserved spaces) and pictograms are simple but powerful tools for structuring slides and increasing their impact :

• Insert areas dedicated to images: Plan specific spaces for the visuals, with adapted dimensions. These placeholders guide users in the placement of images, ensuring a harmonious and consistent layout.‍
• Add pictograms to illustrate or highlight key messages: Pictograms make it possible to represent ideas in a visual way that is quick to understand. For example, use a chart icon to introduce a data slide or a lightbulb to symbolize an innovative idea.

By applying these best practices, your slides will gain readability and impact. An effective design highlights the content while making the presentation enjoyable for your audience to follow.

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From integrating sample slides to using design best practices, each step contributes to creating professional, beautiful, and intuitive slides.

By aligning this model with your graphic charter, you reinforce thevisual identity of your company and ensure harmonious communication, both internally and externally.

For more tips for successful PowerPoint presentations, go to Mprez or contact us for free!