Media / General public
TCL was presenting the worldwide launch of its new products at the IFA press conference in Berlin. They aimed to showcase the innovation and technology behind the new range that makes everyday life more connected and intelligent.
Our creative response was an immersive presentation, with sober, technology-inspired visual codes to highlight each product. We dive into the TCL universe with large images and elegant animations, which are further amplified by the 3:1 format.