CARTIER

Cartier was presenting the 2019-2020 cultural policy to Top Management teams at a special event in Monaco. The brief had two main requirements: to harmonize the content from Cartier’s Heritage department and the Cartier Foundation for Contemporary Art and Classical Music (Resonances) and create a presentation that was adapted to a non-standard screen.

Our creative response was to bring the different departments together through a common visual framework, with a premium, minimalist design. The intention was to let the visuals speak for themselves, amplified by the 3:1 format which immerses us into the refined world of Cartier.