Cartier wishes to present their 2019-2020 cultural strategy to all the Managers of the company, during a special event in Monaco. There are two priority guidelines: a content harmonization for all the Patrimony departments of « Maison Cartier , La Fondation Cartier for contemporary art and Resonance (classical music) », and an adaptation of the media format to a non-standard screen.
Our creative response is based on a graphic unity for all the departments, offering a premium elegant design. Our goal is to deliver powerful messages through visuals that talk by themselves. That is emphasized by the 3:1 ratio screen projection which creates a total immersion through the sophisticated Cartier universe.